Marketing mentor for coaches, counsellors, healers & anyone who wins clients on trust

Attract more of your ideal clients. Without burning out, or feeling salesy.

Warm, clear marketing support for coaches, counsellors and helping professionals. I'm Carrie Wallis, and I help you get found by the right clients, in a way that actually feels like you. No overwhelm, and no pretending to be someone you're not.

See what's costing you clients

The free Client Attraction Score. Two minutes, tailored to you, no pressure. See exactly where your marketing is losing clients, and the first thing to put right.

Carrie Wallis, marketing mentor and empowerment coach, smiling warmly

Recognised & trusted by

Recognised and trusted by the International Coach Federation, the Australian Counselling Association, Vimeo Expert, The School of Volunteer Management, and AWeber Certified Expert

You're wonderful at the work. Marketing was just never part of the training

You did the training. You put in the hours, the study, the personal work. You care deeply about the people you help. But building a practice, being found, being chosen? That part nobody covered.

So you're piecing it together from scattered advice. A free article here, a podcast someone recommended, a course that covered one corner of it. And underneath it all, a quieter worry you don't say out loud.

What if I'm just not cut out for the business side of this?

You are. You were simply never shown how. That's the whole reason I do this work, and it's where we begin.

CLIENT ATTRACTION SCORE 72 YOUR SCORE Clarity Visibility Nurture Offer
Start here, free

The Client Attraction Score

In about two minutes, see exactly where your marketing is working, where it's leaking clients, and the one or two things worth fixing first. No jargon. Just a clear, honest picture and your next step.

Get your free Client Attraction Score
Carrie Wallis, qualified counsellor, life coach and bestselling author

About me

Carrie Wallis

I help coaches and helping professionals confidently market themselves to get found by the right clients. I've built my own business twice, once in the UK, and then from scratch after migrating to Australia in 2011, so I know what it's like to start over and need to be found.

I'm a qualified professional counsellor and life coach, a certified copywriter, and a bestselling author of From Strangers to Clients. Before all of this I was Head of IT, which means I understand the technical side that most marketing coaches don't, and I genuinely enjoy it, so you don't have to. That mix, the human side and the technical side, is the whole point.

What changes when you're finally shown how

Coaches, counsellors and practitioners just like you, getting found by the right clients.

The messages were clear and easy to understand and implement. My client base has increased threefold and is continuing to increase faster than I ever anticipated.
Mike U, counsellorMike UCounsellor
Now I have a functioning website, landing pages and a social media presence. Within just 3 months of starting from scratch I'd signed up my first client.
Jen Reimund, hypnosis coachJen ReimundHypnosis Coach
Within just one month of working with Carrie, I have booked several one-to-one clients, run regular workshops, created a program of downloadable products and established several profitable strategic alliances and joint ventures.
Cindy F, image, style and life coachCindy FImage, Style & Life Coach
I now network with ease, no longer stuck by fear. My business is thriving, I can get new clients whenever I need.
Marjorielyn Campbell, life coachMarjorielyn CampbellLife Coach
Thank you for pushing me, I never thought it would be possible to achieve the income I have so soon. I have now doubled my earnings and have clients lined up, it is an amazing feeling.
Dawn MTutor
I now have an email challenge that consistently brings in new leads and converts them to clients. I have deep insight into who my audience is, which naturally leads to clients.
Kate W, counsellorKate WCounsellor

What it looks like to work with me

Wherever you're starting from, my job is to take the marketing off your shoulders, some of it, or all of it. It comes down to four things.

Carrie Wallis working one to one with a client at her desk

Strategy

We get clear on who you're for, what to say, and the simplest path to being found. So you stop guessing, and stop second-guessing yourself.

Implementation

Knowing what to do is only half of it. I'll show you how to actually put your marketing in place, step by step, without the tech tying you in knots.

Done for you

Or hand it over. When you'd rather be with your clients than building websites and funnels, I can build the whole thing for you, done properly.

Confidence

So much of this is mindset. We work on the self-worth underneath it all, so putting yourself out there stops feeling like something to dread.

See the ways we can work together →

Questions you might be asking

I'm not very techy. Will this be too much for me?

Not at all, and you're not alone in worrying about it. The tech is exactly the part I take off your plate, so you never have to work it out on your own. You've got two options: done with you, where I walk you through each step in plain language so you can do it yourself with confidence, or done for you, where I build it for you while you get on with your clients.

What is the Client Attraction Score?

It's free and takes about two minutes. You simply answer a few questions honestly, and you'll get a clear picture of what's working in your favour, what's costing you clients, and where your next clients should come from. It looks at how clearly people understand what you do, whether the way you're showing up is helping or holding you back, where interested people slip away before they reach out, and what stage your business is really at.

I'm only just starting out. Is this still for me?

Starting from scratch is actually a great time to get this right. I help you get known as the go-to person for what you do, so the right people find you from the beginning. From there you build up a group of people who are genuinely interested in your work, and naturally turn them into paying clients. You don't need everything figured out yet, you just need a clear place to start.

I don't want to feel pushy or salesy. Do I have to?

No, you really don't. My whole approach, From Strangers to Clients, is respectful relationship marketing: you build genuine relationships with the right people so they come to you when they're ready, instead of chasing anyone down. It feels warm, honest and true to who you are. If the thought of selling makes you cringe, this way of working will feel like a relief.

Can you just do the marketing for me?

Often, yes. If you'd rather be with your clients than building websites and funnels, I can take it on and build it for you. Your Client Attraction Score is still the best first step, so we know exactly what you need.

Ready to feel confident about your marketing?

Start with clarity. Take the pressure off. And attract clients who genuinely resonate with you. Your Client Attraction Score is the simplest first step: a clear, honest look at your marketing, and the one thing worth fixing first.

Get your free Client Attraction Score

Questions? Email carrie@enlightenusolutions.com