I hear people say "oh well it's only an agency I'm applying to so I don't need to send a covering letter"; or "the advert doesn't ask for one" this is quite frankly bull.
A covering letter is a golden opportunity to impress the agency or would be employer that YOU are the right person for the role and they simply HAVE to interview you.
A covering letter is a MUST, even if the advert does not request one.
Put yourselves in the agency shoes or the employer's shoes for a minute. How many responses do you think, on average, there are to any job advert? Hundreds if not thousands. Now imagine having to read all those resumes. How are you going to filter out who to invite for interview?
With so many applications to read there has to be some way to reduce the numbers; and one of the criteria most often used by agency's and company's is whether a covering letter is attached to the application.
Yes, it is that simple - if your application does not have a covering letter you reduce your chances of being invited for interview by 70%.
OK so now you want to write a covering letter right? What do you put in it?
The second most common mistake when people do actually write a covering letter is that they write just one or two paragraphs extolling their virtues and what they have done in their career or what they are most proud of.
Now while this may be interesting and possibly even useful it misses the key point of a covering letter.
Put yourself in the shoes of the person reading all those applications again, and ask yourself what do they most want to know?
They want to know whether you have what it takes to do the job being advertised. Your covering letter is the first contact you have with the agency or company, it is where you can show them how well you fit the role.
Find out how to structure your covering letter and the language to use that will get you to interview time after time get my covering letter program or call me to arrange a consultation.
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